This is marketing

20000 Fbu


This is Marketing teaches readers how to promote products that are tailored for specific segments of society. Through the book, Seth Godin shows the mistakes that many marketers and business owners are making. To maintain a lasting business, you need to offer a genuinely useful product for a particular type of person. Then, you must build relationships with those people who your product best suits. To be a successful marketer, you need to not only sell goods or services to make a profit but also to help others improve their lives. In This Is Marketing, Seth Godin repeatedly emphasizes two questions, “Who’s it for?” and “what problem does it solve.”